How to Find the Best Engagement Rings

Royalty and other members of the social elite expect to have the best of everything. This is doubly true when it comes to engagement rings. Some of the best engagement rings in the world have been presented to future first ladies and princess in an attempt to win their hearts and seal the deal. Back in 1953 when President John F Kennedy proposed to society belle Jacqueline Bouvier he did so with a Van Cleef & Arpels' designed 3 carat emerald with 2.8 carat diamond surround ring. Just as now, the activities of the rich and famous were keenly followed then and this magical proposal set off a trend for emerald engagement rings.

Skip forward almost thirty years and the same phenomenon took place after Prince Charles and Lady Diana Spencer became engaged with the help of a stunning 18 carat sapphire and 14 carat diamond ring. Sells on sapphire engagement rings quite literally soared. Despite this, it is still the traditional diamond solitaire that continues to be the most popular choice.

This intense coverage by the media of celebrity and royal engagements though, and the importance that is placed on the ring, only serves to add pressure to couples buying a diamond engagement ring. It's as if the ring has not only come to represent the union but the worth that is placed on the relationship. Now that the budget for a ring is expected to be equivalent to 2 month's salary and with times as hard as they are at the moment, it is no wonder so many couples are saying goodbye to romance and heading to the Internet to find the best value engagement rings they can find.

Not only can they find equivalent rings at up to 60 percent below high street prices but by searching for engagement rings online it gives them the freedom to search through a wide variety of styles in the comfort of their homes. This mean prospective buyers can browse at their own pace without feeling like they are being a nuisance or being influenced by pushy sale staff. Once a budget has been decided on though, the most important factor to remember is to buy the ring to match the person, as it is not necessarily the biggest, most sparkly diamond that will be the most well received.

This may sound simple but it is incredibly tempting with media manipulation and the desire to follow fashion, to forget who the ring is being bought for. The best way to get round this is to go back to basics, remember what you know about the person you love and trust your own instinct when it comes to making the final decision.

Gary Ingram is Managing Director of The Diamond Store.co.uk, one of the UK's largest online jewellers that specializes in selling engagement rings online and offers best value engagement rings.

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